Film Industry

Convergence - this is the combining of two or more media platforms.
In the film industry, media convergence can be used in the production, distribution or exhibition. It can happen with the music industry and film industry combining such as Adele releasing the new single for Skyfall. Some examples of convergence: phone - it can be used as a MP3, recorder, access internet etc., magazines and newspapers have websites now. 

Synergy - the simultaneous release of products to boost the effect of both e.g. film, soundtrack game. It is often used by larger companies such as Sony. An example of how it would work is a film promotes its soundtrack which promotes the DVD which promotes the game, TV, website which promotes the film and so on.

These two are very similar but the key difference is that synergy uses non-media products such as merchandise, whereas convergence uses media products such as CDs, DVDs and games.

Cuban Fury

• Release date: 14^th February 2014 (Big Talk Productions website – “Studiocanal have announced that Cuban Fury will be released in cinemas across the UK & Ireland on 10th January 2014.”)
• Director: James Griffiths
• Producers: James Biddle, Nira Park
• Executive Producers: Nick Frost, Matthew Justice, Rachael Prior, Danny Perkins, Jenny Borgars and Tessa Ross
• Writer: Jon Brown (based on an original idea by Nick Frost)
• Studio: Big Talk Productions
• Distributor: StudioCanal
• Cast: Nick Frost, Rashida Jones, Chris O’Dowd, Olivia Colman & Ian McShane
• Running time: 98 minutes
• Genre: Romantic comedy

Plot: “A lonely sad-sack named Bruce (Frost), has a crush on his gorgeous new boss Julia (Rashida Jones) and the only way he can win her over is by mastering the art of dance. Good thing he used to be a child prodigy at salsa dancing — now all Bruce needs to do is rediscover his inner passion.” –Wikipedia

http://www.imdb.com/title/tt2390237/
http://en.wikipedia.org/wiki/Cuban_Fury

 Cuban Fury YouTube Channel: http://www.youtube.com/user/CubanFuryTheMovie?feature=watch

http://www.empireonline.com/news/story.asp?NID=34478

Still images of the film:

"Check out this exclusive, behind the scenes video from Cuban Fury. The movie, which stars Nick Frost and Chris O’Dowd, is a feel-good and must-see comedy for Valentine’s Day 2014. The film’s cast includes an ensemble of great British comedy talent including Rashida Jones, Olivia Colman, Ian McShane and Kayvan Novak. The movie hits cinemas on 14 February 2014.Check out this exclusive, behind the scenes video from Cuban Fury. The movie, which stars Nick Frost and Chris O’Dowd, is a feel-good and must-see comedy for Valentine’s Day 2014. The film’s cast includes an ensemble of great British comedy talent including Rashida Jones, Olivia Colman, Ian McShane and Kayvan Novak. The movie hits cinemas on 14 February 2014."

Production